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What is UX Design?

  UX or User eXperience is a term coined to describe the design of a user centred product. In this case we are talking about digital product design. This is the design of the interaction between a person and a device. It includes the way information is presented, what information and when. It encompasses UI – User Interface design. It is the process of discovering by research, testing and trial and error the best possible solution. This is the solution that best matches the requirements of the business, the needs of the user and all within the limitations of the technology at hand. UX Design is a system of problem solving. It is done by first discovering and fully understanding the actual problem or challenge the business is facing and then, by various means and methods, discovering and designing the best possible solution. This might be best described as the elegant solution.

What are the Four Steps of the Design Cycle?

  1. Requirements Gathering Understanding the business needs and what its goals are. Be sure to understand the problem or challenge the business wants you to solve. Understanding the users and what their needs are. Understanding the capabilities and limitations of the technology being used. 2. Design Alternatives Begin to create solutions. Brainstorm ideas that meet the needs of the user and solve the problems of the business. See how others have solved similar problems. 3. Prototyping Model potential solutions so they can be tried out and tested. On paper or using tools. (see Figma, Invision, AdobeXD etc.) Prototypes can be simple sketches and wireframes or rich, interactive demos. 4. Evaluation Test and evaluate the prototypes on users. See what works and what needs adjusting. Go back to steps one, two or three as needed. Bonus step: Development Once a design has been tested and agreed upon it goes to development, but the designer’s job is not finished. The design will inevitably...