Welcome to Talking the User Language, a look at the role of the designer, and the basics of getting a client to understand a product. Sections Languages. Developer language, designer language. Scale of communication Art to bomb ARC Triangle – Understanding Encouraging creation by allowing mistakes and iterating Idea to reality graph – Concept, Planning, Sketch, Wireframe, Prototype, POC, Deliverable We are all just problem solving Translating the Application The simple answer is: the conveying of information. This can be done using words, but a more elegant solution might be to use colour, sound or animation. Take for example a list of buttons. One of them is the primary button, the others are merely optional. How do we convey the message/communicate the fact that one of them is primary and probably the best option? Perhaps colouring it blue while the optional buttons are grey? Perhaps it is animated and jumps to get your attention? The choice depends on what will best communicate, and