Mexican drug cartels communicate with bullets and knives. If you try to enter their territory, they will communicate very clearly and effectively this way.
UX or User eXperience is a term coined to describe the design of a user centred product. In this case we are talking about digital product design. This is the design of the interaction between a person and a device. It includes the way information is presented, what information and when. It encompasses UI – User Interface design. It is the process of discovering by research, testing and trial and error the best possible solution. This is the solution that best matches the requirements of the business, the needs of the user and all within the limitations of the technology at hand. UX Design is a system of problem solving. It is done by first discovering and fully understanding the actual problem or challenge the business is facing and then, by various means and methods, discovering and designing the best possible solution. This might be best described as the elegant solution.
I have been managing staff now on and off for nearly twenty years. Although I still have a lot to learn, obviously, or at least I hope, I have learnt a thing or two and feel that perhaps it is time to share one of the most important lessons. That lesson is to respect your staff. Work is all about people. People are… well… people. They’re human. The point here being that they are not machines and do not react well to being treated like machines. They do however react well to being treated like people. Sounds like logic? You might not be surprised to hear that I have found this to be not commonly understood or practiced. I have no respect for the computer I am writing this on. None at all. I treat it like a machine. I abuse it, hammer it, and work it relentlessly. I do however have a deep and sincere respect for the people that built this wonderful machine. You see the difference? Respect your staff. Why did you hire them to begin with? Hopefully you hired them because they know th...
1. Requirements Gathering Understanding the business needs and what its goals are. Be sure to understand the problem or challenge the business wants you to solve. Understanding the users and what their needs are. Understanding the capabilities and limitations of the technology being used. 2. Design Alternatives Begin to create solutions. Brainstorm ideas that meet the needs of the user and solve the problems of the business. See how others have solved similar problems. 3. Prototyping Model potential solutions so they can be tried out and tested. On paper or using tools. (see Figma, Invision, AdobeXD etc.) Prototypes can be simple sketches and wireframes or rich, interactive demos. 4. Evaluation Test and evaluate the prototypes on users. See what works and what needs adjusting. Go back to steps one, two or three as needed. Bonus step: Development Once a design has been tested and agreed upon it goes to development, but the designer’s job is not finished. The design will inevitably...
Comments
Post a Comment